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Transistor kills the radio star?

A queda das audiências na GB

«The biggest hit has been taken by chart-led mainstream music. In part this reflects the generic decline of the chart from something central to mass audience judgements on popular music, to a smaller part of the overall music scene. The gradual decline in main-stream chart radio listening over the past 5 years has accelerated: from 40% of commercial listening at the start of the decade, to 30% and still falling. Some interesting parallels with main-stream, mass audience television; but unlike mass television there are no rising power ratios to sustain the value of radio advertising.» Stephen A Carter (Chief Executive, Ofcom), The Radio Festival - Certainty or Security? The Path to Digital 04|07|05

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