O futuro ameaçado da rádio musical

«So what does the future hold for traditional broadcast radio (even those services on DAB)? My contention is that it will (should) return to basics, do what it does best on the understanding that the world is changing. Stations operating ‘more music’ formats cannot succeed in an environment where listeners have access to large libraries of music on iTunes, Napster or Kazaa. Variety-led radio formats like ‘Jack FM’ have been launched in the US to offer greater diversity, and KYOU Radio has launched an all Podcast format in San Francisco in which listeners submit Podcasts for FM broadcast. These are the exceptions and will probably remain so. Podcasts may not only reconnect audiences (as seen by CBC in Canada) but may also result in a rise in audited listening, as audiences have access to material at any point in time (rather than at time of transmission or production) and consequently slowly regain the radio habit. However, there still remains a challenge for the reinvention of broadcast radio. Interviewed by ABC Radio in October 2004, Nick Piggot of the GWR (now GCap) Group in the UK said radio stations have some rethinking to do: ‘The main job will still be to produce a radio station that people recognise . . . and is a good listen’ (ABC Radio National, 2004).» (Berry, 2006: 159)