É isto o segundo choque!

Quando já se fala que os downloads (e a música digital, de uma forma geral) vão acabar com a rádio de música.

Em Londres, dia 24 de Novembro, o assunto vai ser amplamente discutido (tirei do programa oficial):

"TECHNOLOGY KILLED THE RADIO FORMAT...?

How are music radio stations responding to the huge growth in availability of music? Is the traditional music policy/format still relevant in a world of iTunes, Napster, 40GB of music in your back pocket, online personalized juke boxes and on-demand radio listening? How should linear radio react to this seismic shift in the availability of music and content? What do our listeners expect from music radio now, and what can linear radio do to keep people tuned in? Panel discussion with contributions from both sides of the divide, including Napster’s Jeff Smith (ex-Radio 1).

This is the year that podcasting and on-demand media consumption have started to go mainstream.  But what does this mean for the radio industry?  Where kind of opportunities and threats does on-demand content offer in terms of making money, listener loyalty, reaching new audiences, managing costs, rights, formats and production issues? And then there's the question of measuring the audiences"