Notícias "on demand" na Virgin

(O site da Radio Academy apresenta isto como uma novidade. Não percebi se é a mesma coisa que a TSF, por exemplo, tem ao disponibilizar os ultimos noticiários, se é allgo mais complexo, mas aqui fica a informação:

"Virgin launches on-demand news bulletins
Virgin Radio has become the first UK commercial radio station to make news bulletins available online throughout the day. The latest daytime news bulletin are available at www.virginradio.co.uk, enabling listeners to hear the latest headlines and news stories across the day whenever they log on.

Mais aqui:
"Virgin Radio launched this free service in response to listener demand for additional news. On July 7th 2005, Virgin Radio’s online listening figures rose by 20% as the UK public tuned into the station as a trusted news source for the latest developments on the London bombings. The station reacted quickly to provide a 10 minute rolling news service ensuring listeners were kept in touch across the course of the day."