O que é o podcasting (convergência)

«Podcasting is not only a converged medium (bringing together audio, the web and portable media devices) but also a disruptive technology and one that has already forced some in the radio business to reconsider some established practices and preconceptions about audiences, consumption, production and distribution. Whilst Audible was established to provide speech content for these devices, the automation, free access and the radio-like nature of Podcasts contribute to the disruptive nature of the new medium. It is an application of technology that was not developed, planned or marketed and yet its arrival does challenge established practices in a way that is not only unprecedented but also unpredictable.»

fonte: Will the iPod Kill the Radio Star?, Richard Berry, Convergence 2006; 12; 144

«Podcaster and author of one of the many ‘how to’ books on the topic, Todd Cochrane, describes Podcasting as ‘Walkaway Content’ which is a neat and vivid way of describing it (Cochrane, 2004)» (Berry, 145).