A próxima grande batalha da rádio é pelo carro

«'New Cars  have iPod jacks. That will greatly impact in-car listening. No matter how few commercials a radio station run, iPods run fewer,' Cooke [Holland Cooke, news/talk specialist with McVay Media]. (...) Not an easy chore since satellite, Internet, Wifi, and iPod and their ilk are expected to make the battle for sahres in of in-car listening uncomfortably close for 2017 and beyond, experts said».

fonte: «Radio in 2017 explored», RADIO World, 5/12/07, Randy j. Stine. pag 10