Clear Channel assina com PPM; era inevitável

«Clear Channel Radio CEO John Hogan informed employees via an internal memo that his company has signed up for PPM ratings in Philadelphia, just one day after the first PPM data for that market was released. However, he says Clear Channel remains committed to the process it launched a while back to investigate other forms of electronic measurement, including a test of the Media Audit's cell-phone based system that's slated to launch in Houston.
"I'm pleased to let you know that we've signed a three-year agreement for electronic audience measurement services in the Philadelphia market," Hogan said. "We will begin encoding for Arbitron's Portable People Meter service and we have subscribed to their audience data service."
"We are also continuing our important work with the RFP Evaluation Team (alongside advertisers, media buying agencies and other broadcasters) in evaluating all potential electronic audience-measurement options. As you may know, we are also co-funding a Houston test for The Media Audit/Ipsos with several other broadcasters."
"Our commitment to accurate, timely electronic audience measurement at a reasonable cost remains complete. We have fully supported all companies pursuing electronic audience measurement for radio because we continue to believe that radio deserves the highest-quality rating engine - matching or exceeding what's available to television and other media."»

fonte: «Clear Channel Signs Up For PPM In Philly», Radio Ink, 2/03/07