Spots publicitários de três segundos - uma solução

A LBC, a rádio de notícias (privada) de Londres anunciou que vai passar a incluir spots publictários de três segundos junto aos noticiários e aos boletins de trânsito. Será a primeira rádio da GB a oferecer este serviço (genericamente, engloba os spots até 5 segundos). A LBC tem duas rádios em Londres, uma de notícias, em AM, e outra mais light, em FM.

«LBC launches three-second ad spots

Chrysalis-owned LBC radio this week introduced a series of three-second adverts that will be read out by presenters next to news bulletins and travel updates.

The format launches with Express-post delivery service DHL as its first client. The ultra-brief "blipverts" will advertise a new service offering parcel deliveries by either 9am or 12pm, and will run twice a day just before the 9am and 12pm news bulletins on LBC 97.3 and LBC News.
Chrysalis claim to be the first UK company to offer the three- to five-second format ads, which were bought through Vizeum with creative work from Ogilvy. The slots are intended to get better recognition because of their positioning next to news bulletins and travel updates, when listeners are at their most attentive».

Fonte: Mediaweek, David Fickling, 20/2/06