O consumo activo está a ser oferecido por novos operadores (introd)

«Existing media companies have traditionally been in the best position to invest in the development of novel technologies. This advantage has customarily resulted in a pattern where the content and business operations of newer media forms mostly reflect those of the ancestral technology, (...). Consequently, because many Cyber enterprises have been launched by terrestrial broadcasters, the resulting Internet-delivered stations operate much as their over-air counterparts and largely reflect traditional radio content.» (Evans/Smethers, 2001: 6)