«We7 é o futuro da indústria musical?»

«(...) the music industry is at a critical juncture: adapt or die. We7 is a music download website that hopes to set the tone for the music industry in the 21^st century. It thinks it has found a way to make music available for free and yet still generate revenue for record companies and artists. People want to be able to access and use music in an ever greater number of ways, while artists and record companies want to ensure that they get paid when people use their product. It is now accepted that DRM is too restrictive and impractical to manage, so a new way is needed. (...) We7 was founded less than a year ago, when [steve] Purdham was exploring an investment in music download company OD2. He found himself in a room with VC John Tatham (who’s idea We7 originally was) and musician Peter Gabriel, who had founded OD2 back in 1999. (...) The turning point was last Christmas, when the majors realised that DRM was dead,' said Purdham. ‘Most tracks aren’t DRM protected anyway, with CDs and BitTorrent-type downloads being the source of the majority of music.’ (...) So if you can’t make people pay for music, how do you make money out of it? 'It’s all about choice,' says Purdham. 'Our philosophy is: come to the site, listen to the track and then decide how you want to pay for it. 'We have an ad-funded alternative, which allows us to target advertising at our users, who have to register in order to access our services. This ability to target is very valuable to advertisers. We can also dynamically graft audio ads to the start of the music file, which stay with you when you download it.' Of course, HEXUS.channel wasn’t about to just take Purdham’s word for it so we created an account and downloaded BB King’s Woke Up This Morning. On playing the MP3, we had to sit through a ten second audio ad for Altec Lansing speakers and then it was straight on to BB. We have to report that we were unable to make the streaming function work, but it’s unclear where the fault lies for that. »

fonte: «Is We7 the future of the music industry? Hexus Channel Scott Bicheno - 12 Mar 08