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«Dan Mason: “Radio is reinventing itself as a reach medium.”
After sitting out of the public debate over Arbitron’s People Meter rollout, CBS Radio CEO Dan Mason is going on the record with research-fueled reasoning backing electronic measurement. He says “Our commitment is to lead the radio industry in proving the value and power of local radio and also proving the value of radio reach.” »
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After sitting out of the public debate over Arbitron’s People Meter rollout, CBS Radio CEO Dan Mason is going on the record with research-fueled reasoning backing electronic measurement. He says “Our commitment is to lead the radio industry in proving the value and power of local radio and also proving the value of radio reach.” »
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