Ouvintes de música clássica mudam-se para a Web

«As Classical programming continues to become more scarce across radio dials, a community of enthusiasts and experts is moving online to fill the void.

Laurel Ornish, a veteran Classical music supporter and one-time on-air personality at WRR-FM in Dallas, is part of this resurgence of the popular format on the Net. Ornish says that, "since the deregulation of radio in 1996,... most classical-music radio stations around the country... have had their formats switched to something more mass appeal."

Ornish claims that after much research, she found that demand for the format had not disappeared. Instead, she saw the move away from classical music as more of a corporate decision instead of a popular one. As a response, Ornish launched ClassicalTexas.com to attract fans of the format that she was convinced were still passionate as ever about classical music.

Ornish says that after attending presentations on streaming technology at an NAB conference, she was convinced of the potential of this medium to "step in and take up the slack with niche formats, such as classical and arts, that were going by the wayside in terrestrial radio."

ClassicalTexas.com offers a number of interviews with prominent classical music personalities conducted by Ms. Ornish herself that are available for listening on the Net or for download as a podcast. There is also a 4-hour program of music curated by Ornish and powered by Live 365 that is available to stream from the ClassicalTexas site. »

fonte: RAIN, http://www.kurthanson.com/archive/news/071106/index.asp