Como será a rádio em 2015 na Europa?

Conclusões de um estudo envolvendo 40 especialistas do Canadá, Dinamarca, Finlândia, Irlanda e Grã-Bretanha:

- most Europeans would have digital terrestrial radio. The DRACE report says DAB will be a strong option in the UK and Denmark, but supplemented with Digital Radio Mondiale (DRM) and DMB; DAB is “an expensive and uneconomic system.”; Nevertheless, by 2015, Finns are likely to be using the DVB-H technology developed by Nokia, while Canadians will have IBOC, DAB and satellite radio 

-  TV-style digital switchover for radio is very unlikely. They also predict that given existing market penetration, FM radio will continue to play a significant role in both Europe and Canada.

- most respondents predict there will be distinct national solutions. Differences in national regulation and frequency administration will fragment the digital radio landscape.

- there will be an increase in personalized and on-demand radio, with more listener sovereignty, personalization options and the gradual disappearance of schedules. Radio will be available when and where listeners want it.

- traditional broadcast radio will continue to play an important role in people’s lives. This is attributed to the strengths of linear radio, including mobility, ease of access and localism, as well as powerful journalistic and artistic content.

(excertos deste texto: «DRC07: radio in 2015», Multimedia meets radio, Mike Mullane on 04 June 2007)