Visual Radio na Índia
«(...) Radio Mirchi, India's largest private radio network, launched visual radio in July in Delhi with Hewlett Packard and Nokia. A connection with Hutch (Hutchison Essar Limited) or Airtel along with General Packet Radio Service (GPRS)-enabled mobiles enable the reception of visual signals. However, potential listeners are unsure about receiving value for money. College girl Jasmine has a GPRS-enabled phone that can easily pick up the service, but she is yet to tune in. 'I am frankly not interested. When I feel like it, I shall think of using the facility,' she said. With GPRS-enabled mobile phones not too common and many people ignorant about how to turn the visual radio features on, it is a long road ahead for the service providers hoping to woo clients. However, the venture partners have launched a vigorous marketing campaign extolling the virtues of visual radio.»
fonte: «Visual radio ahead of its times?», India News, Nov 26, 2006, 4:15 GMT
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