A rádio é importante para os norte-americanos
(directamente da terra dos estudos, mais um...; feito com mil entrevistas no universo da população dos EUA)
«Survey: Radio is Important to Americans
Charleston, SC - Apr 19, 2006 - Americans rate the importance and relevance of local commercial radio very highly, despite the entry of high-technology competition, a national survey commissioned by American Media Services shows. The survey found that 78 percent said radio is important in their everyday lives, and 91 percent said radio is important in American life in general. Nearly three-quarters (74 percent) said they listen to radio at least once a day. The telephone survey of 1,004 American adults was conducted April 13 to 15, 2006, by Omnitel. The survey is considered accurate within plus or minus 3 percentage points.
The new findings complement those in AMS’ initial survey in January: 64 percent said they were listening to radio as much as, or more than, they were five years ago. In the AMS survey, 57 percent of men and 49 percent of women said they listen to radio at least daily. The availability of music, news and reports on weather and traffic continues to be the most often cited reasons for listening to the radio, with 98 percent of respondents saying they listen to radio for one of those features.
Additional statistics:
fonte: http://beradio.com/currents/radio_currents_041706/index.html#ams
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