A importância do iPod e a rádio

diz Loyd G. Ford no radio & Records (29/9/06)

«Anyone who doesn’t think the iPod is amazing technology has not put in the earbuds and sampled their own personal library rotating with ease. iPods are not only indicative of a greater movement in entertainment technology but also signal a choice that radio should pay attention to while inspiring us to move toward the epicenter of what is happening—before it’s too late.

Radio is a companion medium. Every time we aggressively engage in being a “companion,” radio wins and increases the influence we’ve had for decades. If we don’t, we become less influential to a new generation of consumers who demand more interesting ideas»