'Payola' não era ilegal?

«Payola - gifts and payments to deejays made as inducement for playing records - wasn't illegal. Nor was payola new - in the heyday of sheet music, song pluggers handed out cash to get barroom pianists to play their tunes, and in the 1930s and '40s, promoters paid bandleaders to push their songs» (Fisher, 2007: 79)

«Others stuck to legal forms of persuasion. "I never gave a disc jockey money in my life," says Frank Falise, a promoter who worked the mid-Atlantic states for Universal, MCA, Capitol, and other record companies. "But you took care of those jocks very well. You made sure they got plenty of records, backstage meets with the artists, photos with the artists, great tickets. If they can take their listeners backstage to see Elton John, that builds their audience and helps them make more money at their station. There's no payola the way it was forty years ago, but the business was always based on relationships. "» (Fisher 2007: 288)