A NPR lidera o mercado dos podcasts nos EUA

com uma particularidade: não se limita a reproduzir, em podcast, conteúdos já passados na rádio, mas está a criar novos conteúdos, propositadamente. Criou,para isso, um site que chamou alt.NPR

"The popular NPR Podcasts increase by nearly 100 percent with the addition today of a wide-ranging slate of 16 new titles, including a variety of original-to-podcast features; a major expansion of the successful thematic podcast format culled from NPR programming; and content taken from NPR’s archives. Also among the new offerings are three entries from NPR member stations and respected program producers WAMU and KCRW"