Rádios e telemóveis
Os operadores de telemóveis (wireless carriers) devem apostar em dois serviços alternativos: os downloads de música e a a rádio sem publicidade - de acordo com um estudo da Management Network Group, citado pela Billboard.
"Offering commercial-free radio and music download services represent the greatest new opportunities for wireless carriers, based on a combination of usage interest, likelihood to recommend and likelihood to purchase.
That’s one of the topline findings of a study by communications industry consultants the Management Network Group. The company conducted an online survey of 1,000 “primary decision-makers or decision-influencers” aged 13-34 with an even demographic and geographic mix in March 2005.
Somewhat lower interest levels were found for mobile TV and video clips delivered via mobile devices. Multiplayer gaming generated interest with only one in five respondents overall, but ranked substantially higher among 13-17 year old mobile consumers.
The demo most interested in multimedia wireless services is males, aged 13-24.
The survey suggests that wireless carriers risk losing up to one fourth of their younger subscriber base if they don’t offer these types of content services."
"Offering commercial-free radio and music download services represent the greatest new opportunities for wireless carriers, based on a combination of usage interest, likelihood to recommend and likelihood to purchase.
That’s one of the topline findings of a study by communications industry consultants the Management Network Group. The company conducted an online survey of 1,000 “primary decision-makers or decision-influencers” aged 13-34 with an even demographic and geographic mix in March 2005.
Somewhat lower interest levels were found for mobile TV and video clips delivered via mobile devices. Multiplayer gaming generated interest with only one in five respondents overall, but ranked substantially higher among 13-17 year old mobile consumers.
The demo most interested in multimedia wireless services is males, aged 13-24.
The survey suggests that wireless carriers risk losing up to one fourth of their younger subscriber base if they don’t offer these types of content services."
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