O que importa é o conteúdo, não a distribuição

«Listeners don't care how accessible radio is. Listeners don't care that it's ubiquitous. Listeners don't care that radio has towers, spectrum, transmitters, contours, satellites, repeaters, buffers or anything for that matter. Telling the listener about distribution means nothing. Because they don't care. What listeners care about is content. They want to turn on a device - be it a radio, a satellite radio, an iPod, their cellphone, whatever - and listen to something on their drive to work. Or hear something in the background while working on the job site. Or rev them up while they're cranking away behind a computer at work. Or laugh during the drive home after a crazy day at work. Rehr concluded by saying that Radio 2020 will, "give ammunition to radio's loyalists" as they respond to industry critics. He told NAB Radio Show attendees, "We need you to be evangelical about Radio 2020 and talk to as many people as possible. Repeat it to yourself, to your colleagues, and to your family." How about this? How about instead of drinking the NAB Kool-aid, and repeating "2020 2020 2020" to everyone in some cult-mania mantra... why not just do it instead? If "Radio 2020" is going to be some revolution in radio - which, let's face it, is a direct response to the fragmenting of media from satellite radio, internet radio, iPods, mobile audio, etc - then start acting on it, and stop talking about it.  If broadcast TV stations can survive cable (and even thrive amid 600 other channels), then radio can too... they just need to give a reason to do so» (fonte: «Radio 2020, and the future of "radio" Orbicast, September 28, 2007