Vantagens do hibridismo
Dois excertos de um estudo sobre o hibridismo ("é cada vez mais dificil distinguir os LDM e os telemoveis com música"):
"The report found that 20% of all consumers surveyed are interested in purchasing an MP3-capable phone, a number that rises to 56% among teens. Three-quarters of those who expressed an interest are willing to pay a premium for MP3 phones, an average of $25 extra for the option.
Equally compelling, especially to record companies, consumers are willing to pay a premium for songs. According to NPD Group's price sensitivity analysis, the optimal price point for mobile music downloads is $1.75, compared with the 99 cents online music services typically charge."
e
«"More and more consumers are migrating their music libraries to their PCs," said Russ Crupnick, president of the NPD Group's Music & Movies division. "It's a simple process to download tracks directly to the desktop from the Web, then sync the entire music list with existing home audio systems and portable MP3 players -- including MP3-enabled mobile phones.»
"The report found that 20% of all consumers surveyed are interested in purchasing an MP3-capable phone, a number that rises to 56% among teens. Three-quarters of those who expressed an interest are willing to pay a premium for MP3 phones, an average of $25 extra for the option.
Equally compelling, especially to record companies, consumers are willing to pay a premium for songs. According to NPD Group's price sensitivity analysis, the optimal price point for mobile music downloads is $1.75, compared with the 99 cents online music services typically charge."
e
«"More and more consumers are migrating their music libraries to their PCs," said Russ Crupnick, president of the NPD Group's Music & Movies division. "It's a simple process to download tracks directly to the desktop from the Web, then sync the entire music list with existing home audio systems and portable MP3 players -- including MP3-enabled mobile phones.»
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