O segundo choque (via Jerry Del Colliano)

- The decline in sales – radio is losing advertising revenue to interactive media.

- Radio listening is down.

-Radio appeals mostly to Gen X and baby boomers.

- iPods, Smartphones and the Internet are cooler than radio.

- Gen Y doesn’t listen to radio. Their solution: try to make them think that your limited playlist station is playing the most variety.

- Too many commercials.