O PPM vai alterar as programações?

Parece que não...

«"We've heard a lot of discussion about how stations should do things differently to succeed in 'a PPM world,'" said Coleman. "Our belief, based on both years of experience and extensive analysis of PPM data, is that the things that have always made great stations successful will continue to do so when PPM data becomes the ratings currency."

Dunkin added, "If radio programmers can view their stations from the outside like listeners do - and understand that listeners do not care, are not paying attention, have extremely simplistic perceptions and attitudes about radio and listen for instantaneous need fulfillment - and program and brand their stations accordingly, their chances of achieving ratings success under the PPM system will be bolstered significantly."