Descobrir nova musica («discovery engines»)

«Why do we need more discovery engines?  Time and trust.  The NPR audience is characterized by curiosity, learning, and enrichment.  They are busy people (we focus on the over-30 demographic) without as much time to freely discover music. 

- We share our discoveries via social networks for self-actualization.  It makes us feel smart to share stuff we've found. 

- You could say the same thing about the newspaper industry.  One of the issues is that the newspaper industry has to think of itself as a technology company as much as content company.  Travel, banking, all of these industries were disrupted by internet. The customer is served -- what changes is who serves them.»

fonte: Maria C. Thomas, SVP, NPR Digital Media, Wired, Social Networks and Music Discovery: What It Means for Music Businesses By Eliot Van Buskirk February 26, 2008