O problema é dos ouvintes...

«NAB President and CEO David Rehr delivered a keynote address Friday at the Conclave Learning Conference in Minneapolis, where he pointed to four key areas for growth in radio and called on the industry to remind people why they fell in love with the medium in the first place. "Radio is so pervasive, like water, air, and electricity, that many people take it for granted," Rehr said. "I believe we must do a better job reminding people why they fell in love with radio. We must reignite the passion." Rehr then identified "four key areas for growth – opportunities to remind consumers of the value of radio," and listed them as technology; playlist variety and format diversity; building for the future; and reigniting consumers. (...) Rehr concluded, "We have challenges ahead of us. We have battles that may seem overwhelming. But the opportunities ahead of us are incredible. Radio's future is bright. If we are persistent and consistent, we will win our battles, we will realize the enormous opportunities ahead, and ladies and gentlemen, we will make radio new again."

fonte: Rehr Calls On Radio To "Reignite The Passion", FMQB, 30/06/08