O podcast cresce mas não seduz os mais jovens

«Podcast audience is growing “tremendously.” That’s according to Edison Media Research, which found the number of Americans who downloaded and listened to an audio podcast grew from 13% to 18% in the past year. Edison Research VP Tom Webster says stations should create as much "podcast-able content" as they can. Report HERE.» Inside radio, 28/05/08

De acordo com o estudo: 12-17 anos 15%, 18-24: 13%; 25-34: 21%; 35-44: 21%: 4-54: 20% (slide 12)