Jovens dos EUA também ouvem mais do que a média?
«September 20, 2007: Sixty-three percent of American adults listen to the radio every day, says a new survey from American Media Services. And the number among 25-34 adults is even stronger: 79 percent tune in to radio at least once a day.
Seventy-two percent of Americans say they're listening to the radio as much or more now than they did five years ago, and they're still tuning in in the car: 74 percent of Americans turn on the radio when they get in the car, including 72 percent of 18-24 adults and 80 percent of 25-34s.
The phone survey of 1,017 adults, conducted earlier this month, found satellite radio subscriptions steady at about 11 percent -- but 89 percent of respondents said they are unlikely to subscribe to satellite radio in the next 12 months.»
fonte: «Poll: Radio Listening Is Staying Stable», Radio Ink, 20/09/07
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