3.7 Telemóveis

Pôr os receptores FM em todos os telemóveis

«Put FM radio in cellphones and everyone will benefit.
That’s the gist of a report commissioned by an NAB technology advocacy program.
“Cell phone service providers, radio broadcasters and handset manufacturers all stand to benefit from the expansion of FM-capable cell phones, a platform that could reach 257 million American subscribers,” NAB stated in a summary.
President/CEO David Rehr said the trade group is “confident that implementation of a new FM-radio feature would result in rapid penetration.”
The report was commissioned by an NAB program that is pushing for advanced services for radio and TV on all devices, called NAB FASTROAD.
Only about 8 percent of U.S. cellular handsets sold last year were FM-capable (although that’s still 12.5 million sets), and almost all of these were GSM phones, the authors found. (...)» FM Receivers Belong in Cell Phone Handsets, NAB Report Says  RWnewsbytes 13/06/08

É a música que dá mais dinheiro nos telemóveis

mais do jogos ou venda de imagens

«Mobile social networking stands a good chance of jumpstarting mobile Internet adoption because mobile social networking is based more on communication than content. Time and again, communication services have led the way for content and advertising to follow. In the case of the Internet, it was e-mail and discussion boards—not Web pages—that triggered the explosion from early adoption to mainstream consumer use. SMS services drove mobile data use and they still account for the majority of mobile data revenues by carriers. It is not surprising, therefore, that mobile carriers and mobile content providers have warmed to mobile social networking as a new opportunity to ramp mobile Internet use. In truth, they have little choice. Their attempts to convince the mass market to sign up for mobile Internet have proved moderately successful, at best. According to February 2008 research by Informa, the global market for all current forms of paid mobile entertainment should reach $31.7 billion by 2012. Back in 2006, the same forecast optimistically predicted $42 billion by 2011. »

«Jumpstarting the Mobile Internet», eMarketeer, MAY 12, 2008

 

 

Rádio no telemóvel (diferenças EUA e resto do mundo)

«Let's breakdown a fairly recent RCW Wireless news account:
"A recent study from TNS Global Telecoms found that 43% of all mobile users listen to some form of music on their phones, and 73% of smartphones double as music players. And while the use of MP3 players on phones is up 78% in the last year, mobile radio uptake has seen a whopping 140% increase".
The high use of mobile devices for listening to music is not surprising, but mobile radio listening is. The reason may be that this study was worldwide in scope including countries where radio has not yet committed consolidated suicide.
"TNS — which polled an astounding 16,000 consumers in 29 countries for the study — also found that 45% of users list AM/FM as one of the top three factors in purchasing a mobile phone".
I'll make you a money bet that if you polled U.S. consumers only, you would find AM/FM's effect on purchasing a mobile phone almost negligible.
Ask anyone.
Who do you know that requires AM/FM access on a mobile device? The next generation will tell you that they have moved on beyond radio. It's simply not important to them.
"Meanwhile, a recent study from the Pew Internet & American Life Project found that 17% of U.S. mobile users play music on their phones, nearly matching the 19% who use mobile e-mail or surf the wireless Web".
Note the lower use of mobile phones for listening to music. Keep in mind many of these folks listen to MP3s not streaming radio. (...) «The cell phone may be everywhere but consumers don't necessarily want it to do everything.» (Jerry Del Colliano, Cell Phones Are Not Transistor Radios Inside Music Media, 30/04/08) 

30 por cento dos telemóveis dos EUA têm rádio

«An even more promising delivery system is on the horizon: cell phones. "If you've got cell phones that also can be MP3 players, how hard is it to add a chip so that they could pick up FM and HD? Not hard at all," said John Crenshaw, operations manager of Clear Channel Columbus. The move toward listening to music on cell phones is well under way. A recent study from TNS Global Telecoms found that 43 percent of cell-phone users listen to some form of music on their phones. While much of that comes via MP3 players, use of FM players on cell phones could be ready to explode. About 30 percent of U.S. cell phones can receive FM radio, and the industry is hoping for more, Rehr said. According to surveys by America Online, more than half the respondents say they would listen to the radio on their cell phones if it became available»

Os jovens e os telemóveis

«Verifica-se, portanto, que toda uma realidade de comunicações móveis emergiu em Portugal, comunica-se mais e das mais variadas formas. E é nesta realidade que as novas gerações se vão socializando e crescendo, uma realidade que se instalou nos seus quotidianos e nas suas práticas diárias. O telemóvel tornou-se num acessório quase obrigatório e é transportado para uma série de situações diárias, desde as aulas, aos tempos lúdicos e aos tempos passados com a família ou com os amigos» (Cardoso, 2007: 167)

Telemóveis: concorrência e oportunidade

Se os telemóveis podem ser uma oportunidade para chegar a mais ouvintes, também são eles próprios concorrentes, ao alojarem ujm conjunto de outros serviços que se podem considerar concorrência com a rádio tradicional, nomeadamente ao nivel musical: cartões com memoria, leitores de mp3 incorporados e serviços de streaming musical, como esta da Sprint: «Sprint Nextel and RealNetworks, the leading creator of digital media services and software, today announced the launch of Rhapsody Radio on the Sprint PCS Vision Multimedia Service. Available nationwide, Rhapsody Radio provides Sprint customers high-quality streaming radio stations from Real's award-winning Rhapsody online music service, streaming podcasts, "Beats N Breaks" (a new freestyle rap service), and music news and videos. (...) "The addition of Rhapsody Radio gives customers a popular catalog of commercial-free streaming music, music news and independent music videos which will allow Sprint customers a new way to discover artists." (...) can be purchased a la carte through the phone (...) the cost is $6.95 per month for unlimited access» 19/09/2005

 

Usar (MUITO) o telemovel para ouvir música

«Music applications are the fastest growing services on mobiles today, a report from TNS Global Technology has found. The TNS Global Telecoms Insight study, which interviewed 16,000 respondents across 29 countries, found in the last year that the use of MP3 players on mobile phones has risen by 78% and the use of radio via mobile by a massive 140%.

Growth has occurred in every region with particularly rapid adoption seen in Latin America and in emerging Asia, where 45% of users list FM/AM radio as one of their top-3 choices for purchasing a mobile phone – making it a more popular application than SMS (texting), internet access or even a camera.

Matthew Froggatt, Managing Director of TNS’s Global Technology sector says, “Radio-enabled mobiles take away the need to have a separate music device like an MP3 player and should lead phone manufacturers to win the battle for control of the earphones. »

MOBILE PHONES ARE MUSIC TO THE EARS FOR RADIO SAY TNS, TNS 26/02/08

O teu telemóvel és tu

«The mobile phone is an icon for this generation. In the Y world, a mobile phone is not merely a phone. It is, as described by demographer Bernard Salt, 'a personal accessory; a personal communications device, and a personal entertainment centre'. It's a device for work and play, flirtation and sex, friendship and family. For Yers, their phone symbolises freedom and flexibility. More than that, your mobile phone symbolises you. » (Huntley, 2006: 16)

Os telemóveis e a música

«I have written several times before that cell phones are a natural platform for advertising supported music.

The key connections between cell phones and ad-supported music are:

• Cell phones are optimized for audio, and music is an audio medium.
  
• Cell phones are essentially a beefed up portable MP3 player.
  
• Advertising supported downloaded music enables advertising to be pulled and delivered in a natural way.»

fonte: The Marriage Between Mobile and Music 29/11/07

Telemóveis da Nokia vêm com música

«EMI Music is moving closer to joining a bundled content offering by Nokia, slated for release during the second half.  The Nokia concept, called Comes With Music, is being spearheaded by Universal Music Group as part of a larger content bundling initiative called Total Music.  Nokia will package songs within its devices at retail, and share a percentage of the device price with labels.

The latest information started surfacing on Wednesday.  "We want to be part of it," EMI Finland chief Wemppa Koivumaki told a news conference attended by Reuters.  "I believe strongly that when it launches we will be there, with a full offering."  Looking forward, a number of details remain unresolved or unannounced on the Nokia play, including specifics related to device pricing, specific devices involved, and content protection.»

 

Dois novos modelos da Sony Ericsson com rádio

«Os fãs de rádio nunca foram tão apaparicados pela Sony Ericsson! De uma vez, a empresa apresenta dois novos modelos, o R300i Radio e o R306i Radio, que combinam as frequências AM e FM num aparelho semelhante a? um rádio!
 
Os altifalantes de ambos os modelos estão adaptados à rádio e as teclas predefinidas mudam facilmente de frequência. O R300i Radio candybar tem câmara VGA; já o R396i Radio é um concha com dois altifalantes de alta definição e uma câmara de 1,3 MP. Ambos os modelos possuem Bluetooth.
 
A marca está persuadida de que o grupo de fãs de rádio está a aumentar e nada mais acertado do que satisfazer esse público com dois terminais móveis que podem oferecer uma melhor experiência de rádio. Ambos os modelos vão ser comercializados este ano: o R300i a partir do segundo trimestre por cerca de ? 110 e nas cores Antique Copper e Steel Black; o R306i a partir do terceiro trimestre, por cerca de ? 120 e nas cores Coffee Black e Shampagne White.»

Sony Ericsson assina acordo com 10 editoras

«STOCKHOLM (Reuters) - Mobile phone maker Sony Ericsson said it had signed deals with 10 music labels to add content to its PlayNow service, which lets users download music via their mobile phones. Sony Ericsson, owned by Ericsson and Sony Corp., said the deals added 5 million new tracks to its catalogue. The venture said in a statement late on Sunday it had signed deals with Sony BMG, Warner Music Group, EMI, The Orchard, IODA, The PocketGroup, Hungama, X5Music, Bonnier Amigo and VidZone. Sony Ericsson, which made the announcement at a trade show in Cannes, France, said it was negotiating further deals with regional labels.» The company introduced PlayNow in February 2004 as a way to listen to and then purchase ringtones for mobile phones. Since then, it as expanded the service, allowing full music tracks and games to be downloaded and other features. It said PlayNow was available in 32 countries.»

fonte: Reuters, Sony Ericsson cuts deals with 10 music labels Mon Jan 28, 2008

Ainda a relação (confusa) entre rádio, mp3 e telemóveis

«Music applications have become the fastest growing services on mobile phones, acording to new market research. The TNS Global Telecoms Insight study said that the use of MP3 players on mobile phones rose by 78 per cent last year, but that radio via mobile went up by 140 per cent. Growth has occurred in all 29 countries surveyed, particularly in Latin America and emerging Asia regions, where 45 per cent of users list FM/AM radio as one of their top three choices for purchasing a mobile phone. "Radio-enabled mobiles take away the need to have a separate music device like an MP3 player and should lead phone manufacturers to win the battle for control of the earphones," said Matthew Froggatt, managing director of TNS's Global Technology sector. "The increased use of radio in the Asian markets is also extremely important. It is driving a whole new wave of customers to service providers and has huge implications for spreading media communications to a wider audience more quickly."Two thirds of people aged 16 to 21 now listen to some form of mobile music on the go, but it is also surprisingly popular with more senior generations. The study shows that 20 per cent of people aged 51 to 60 tune in to music on their handsets.» Fonte: Mobiles users tune-in to the radio Written by Ian Williams vnunet.com, 29 Feb 2008

Nokia chama rádios para o streaming

«Nokia is inviting radio stations around the world, and here in the UK to submit station details to make your stream available for their new Nokia Internet Radio service. People with S60 3rd edition mobile phones (N95, E90 etc) will be able to stream registered stations via wifi and GPRS. Nokia Internet Radio users will pick a station from the directory instead of manually entering links to streaming servers or browsing the web. That, Nokia say, is the main reason to be listed in order to let the audience discover and enjoy your station.

Fru Hazlitt, GCap Media chief executive recently announced details of their stations streaming via the iPhone although Apple does not encourage listening via a GPRS or EDGE connection. This service however is designed for listening via mobile phone signals, and with providers such as Nokia getting in on the action, it seems the future of radio could be online.

Any legal radio station can request a free invite, and registration takes less than five minutes. For more information click here.»

fonte: «Nokia wants to add your station Radio Today reported on Tuesday 26 February 2008

 

Fazer chegarv a rádio a todos os LAD, PDA ou telemóveis em cinco anos

«Radio Advertising Bureau president Jeff Haley unveiled a bold industry mission to put radio receivers "on every mobile phone, PDA and MP3 player within the next five years" during his keynote speech at the RAB 2008 conference here Tuesday.

Haley didn't elaborate on specifics for the ambitious plan to help move the industry forward by expanding radio's availability. However RAB chairman and Greater Media president/CEO Peter Smyth told Radio & Records, a sister title of MarketingyMedios.com, that broadcasters are having discussions with device makers who are attracted to the idea because it would increase the menu of entertainment choices available to their customers.

Making radio available on every mobile phone could bring the radio industry an additional $3 billion in incremental revenue, Haley said in his second keynote appearance since replacing Gary Fries in the RAB top spot in September 2006. "We need to be everywhere there is a speaker and headphones," he said.» fonte: RAB's Haley Sees Radio's Future in Mobile Devices  February 13, 2008By Paul Heine, Marketing y Medios

O esforço da Nokia na 'internet radio'

«Discover and listen to radio shows broadcasted over the internet with the Nokia Internet Radio service now available. The application can be downloaded for free from http://www.nokia.com/internetradio and will also be embedded in upcoming Nokia S60 3rd edition devices."Most new music discovery occurs while you're listening to the radio," said Tommi Mustonen, head of the Nokia music business. "By offering the Nokia Internet Radio service on mobile devices, the radio experience becomes more accessible, giving people new ways to find music."With hundreds of internet radio stations to choose from worldwide, the station directory of Nokia Internet Radio makes music discovery effortless - browsing can be done based on station name, genre, country or language. To find out what hits are hot around the world, hourly updates of the top ten most popular internet radio stations are also available in the station directory. Plus, there is no need to search for your top stations time and again because adding them to the list of 'Favorites' makes them easily accessible. Moreover, the audio quality is enhanced by selecting appropriate streaming servers that match the speed of the current network connection. The Nokia Internet Radio application is currently available for download to the following devices: Nokia N82, Nokia N91, Nokia N95 and Nokia N95 8GB. The application is planned to be available later on further devices and will be embedded in selected upcoming Nokia S60 3rd edition devices. Please visit http://www.nokia.com/internetradio for the list of the latest compatible devices.»

fonte: «Discover New Music With Nokia Internet Radio», CNN Money December 03, 2007

O fascinio da rádio pelos telemóveis

«Se antes a rádio era considerado o meio mais portátil e móvel, o surgimento de telemóveis - e a oferta que disponibilizam - coloca desafios adicionais à rádio. "Cinquenta por cento das pessoas tem uma rádio no seu telefone" e uma grande maioria "usam-na de forma bastante frequente", refere Nathalie Schwarz, sendo esta uma ferramenta importante junto de uma audiência jovem.

"Tudo parece estar a movimentar-se para os telefones móveis e nós queremos ser uma parte disso", afirma, por seu turno, Bartek Hojka. "Há duas coisas que as pessoas trazem sempre consigo: a carteira e o telemóvel. Aplicações de pagamento estão a ser criadas para colocar a minha carteira no meu telemóvel. Se minha carteira está lá, também quero que a minha estação esteja lá", sintetiza o responsável do Agora Radio Group»; fonte: NAB: Colocar a rádio onde está a carteira, Meios e Publicidade, 6 de Novembro de 2007, por Ana Marcela

Nova linha de de telefones da Motorola tem rádio

«Enter Motorola's new "W series" phones.
And the W160, W180, W213 and W377 (pictured above) all feature integrated FM radios.  Motorola said the phones, which would sell at an affordable price point, are meant for people who just want to talk and send text messages on easy-to-use phones or who are looking to upgrade their basic cell phones. For many future W series owners, this will be the first - and only - handheld FM radio they own. Sure, some people might have a handheld FM radio to listen to the game - but most people don't see the value at carrying around a radio with them. Radios aren't something you buy, they just happen to be there. But with an integrated radio in a common everyday phone, now it's just automatically in their pocket.» fonte: «Motorola unveils FM radio enabled cellphones», Orbicast, 12/10/07

A rádio precisa dos telemóveis

«This move by Nokia is another wake-up call for broadcast radio.  While there may be long-term value in introducing something totally new to the gadget world - that is, HD Radio - it is even more imperative that radio find its way into existing technologies.  In the case of mobile phones, these are gadgets that are far more than just phones.  They are lifelines, fashion statements, photo albums, texting devices, alarm clocks - and people don't leave home without them.

As radio loses its grip on portability to these devices and iPods, wouldn't it be wonderful if AM/FM stations could easily and conveniently be accessed by cell phones?»

fonte: «The Swiss Army Phone», 9/01/07, Jacoblog

«45% dos novos telemóveis já tocam música»

«That's up 11% from the first quarter according to NDP Group. The explosion of music-on-mobile phones has implications for radio, which is increasingly developing cell strategies for both programming and strategy. Also of note - NDP says 11% of new mobiles are smartphones, which is the kind Ipsos and The Media Audit intend to use for a ratings service.»

fonte: newsletter Inside Radio, «45% of new cell phones play music», 15/08/07; ou «Forty-five percent of new phones were able to play music in the second quarter of 2007 (up 11 percent, since the prior quarter)»