Consumidores querem conteúdos personalizáveis

O estudo RadioNext (abril 2008) mostra, para consumidores dos EUA, que «Services that allow users to customize their channels generate large, loyal audiences» (LAUNCHcast is way out front as #1service —while #3 Pandora converts most of its past year listeners (14%) to “favorites” (9%)» (slide 22); « Though streaming AM/FM signals helps to extend reach in the short run, the online audio programming that is most likely to succeed over the long term will not sound or work like AM or FM radio. As popular online services such as LAUNCHcast and Pandora demonstrate, the online audio consumer is looking for programming that realizes the possibilities offered by the Internet for personalized, customizable content.» (29) (RadioNext, 2008)