Os custos da rádio na internet e o modelo de negócio
excertos de um texto que pode ser resumido assim: "How is the independent internet radio market going to survive?"
- «Growing costs for bandwidth are coupled with exorbitant monies being paid for music fees (...) Dailysonic is the station that’s introduced "Subtract," a system that allows audience members to remove audio ads in its program. Here’s a section of the sell-line featured at DailySonic: "For each Subtract that you buy, you’ll get one less advertisement inserted into your show. And it’s pretty inexpensive. Each Subtract costs 6 cents..."
OK, people don’t like advertisements. But the fact that we have reached a point where an industry that is trying to survive from selling ads is telling its audience that these ads are bad, is bad»
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