O streaming pode dar lucro

Pelo menos neste caso:

«(...) That's not a problem for KPLU-FM (88.5), says interim general manager Kerry Swanson. Last year, the station raised more than $200,000 from outside its signal area, from listeners as close as Spokane and from as far away as China and Japan who were "tuned in" on www.kplu.org or www.jazz24.org. In fact, Swanson says, revenue from beyond the region has been sizable enough that "we're recovering (the cost) -- and more." As the non-commercial jazz and National Public Radio station officially celebrates its 40th birthday this month, Swanson predicts the greatest growth in listenership audience -- and revenue from listener pledges -- will come from audiences delivered by those new technologies.  (...) On reason for that growth, Swanson believes, is KPLU's status as a jazz station. Competitive life would be much tougher, he says, were KPLU a Top 40 station competing with several others in that format in every market including its own. Jazz, on the other hand, provides an audience with an intense interest in the music but not many places on the dial to hear it (smooth jazz, a format played by such commercial stations as KWJZ-FM locally is an entirely different entity, he adds). With the advent of streaming a decade ago, KPLU made itself one of the top Internet-radio destinations. Now the station is looking at how to take advantage of new technologies that can deliver wireless Internet service -- and stations like it -- to laptop computers, handheld devices, cell phones, even the dashboards of cars. »

fonte: «On Radio: New technologies deliver listeners and revenue to KPLU», Seattle post intelligencer, November 9, 2006, By BILL VIRGIN