Comprar e ouvir músicas completas em telemoveis
um excerto da Reuters ("Music biz explores wireless frontier ")
"And so it begins. Wireless operators and record companies are starting to let mobile subscribers buy and download full songs over wireless networks directly to mobile phones capable of storing and playing music.
As a big first step, Apple Computer and Motorola have partnered to create an iTunes-compatible mobile phone, dubbed the ROKR, capable of storing 100 songs and currently offered by Cingular.
Will the result revolutionize both industries or just be another wireless hype machine met with tepid response and consumer apathy?
"We're heading into areas where there is no market research," says Andrew Seybold, a veteran wireless industry consultant. "The only way we're going to find out what consumers will buy is to try various things and see what sticks."
The opportunity is clear. There are 180 million mobile phones in the United States, most of which can be used to access the Internet and buy products with charges added to the user's monthly phone bill.
The result is an on-demand, impulse-buy capability accessible to all age ranges that the still-struggling music industry sees as a lifeline out of the doldrums. Wireless carriers, meanwhile, hope access to music will be the application that compels subscribers to migrate to the new high-speed networks they have spent billions on developing."
"And so it begins. Wireless operators and record companies are starting to let mobile subscribers buy and download full songs over wireless networks directly to mobile phones capable of storing and playing music.
As a big first step, Apple Computer and Motorola have partnered to create an iTunes-compatible mobile phone, dubbed the ROKR, capable of storing 100 songs and currently offered by Cingular.
Will the result revolutionize both industries or just be another wireless hype machine met with tepid response and consumer apathy?
"We're heading into areas where there is no market research," says Andrew Seybold, a veteran wireless industry consultant. "The only way we're going to find out what consumers will buy is to try various things and see what sticks."
The opportunity is clear. There are 180 million mobile phones in the United States, most of which can be used to access the Internet and buy products with charges added to the user's monthly phone bill.
The result is an on-demand, impulse-buy capability accessible to all age ranges that the still-struggling music industry sees as a lifeline out of the doldrums. Wireless carriers, meanwhile, hope access to music will be the application that compels subscribers to migrate to the new high-speed networks they have spent billions on developing."
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