Jovens do Canadá ouvem muito menos

«(...) Canadians spent an average of 18.6 hours a week listening to the radio in 2006, a drop of half an hour from 2005, according to annual statistics reported by the Canadian Radio-television and Telecommunications Commission. (...) Average weekly listening time - which includes mornings, at work and while driving, the three points of the day when most people tune in - has fallen substantially from eight years ago, when Canadians averaged 20.5 hours of radio a week, the regulator said. "Since 1999, the overall per capita weekly radio listening levels decreased by almost two hours," the regulator said. "The most notable decreases have been in the teen demographics and for adults aged from 18 to 34, where weekly listening levels have decreased three to four hours."

fonte: «Time with radio on the decline», Report on Business.com GRANT ROBERTSON, August 1, 2007