Menos tempo mas mais rádios (Canadá)

São os sinais contraditórios do tempo de mudança:

«Canadians are spending less time listening to radio, but the number of stations across the country is rising. As broadcasters chase advertising dollars in robust consumer markets such as Alberta, 29 more radio stations sprang up last year, bringing the total to 1,252, as dozens of new operating licences were awarded. The growth came as Canadians spent an average of 18.6 hours a week listening to the radio in 2006, a drop of half an hour from 2005, according to annual statistics reported by the Canadian Radio-television and Telecommunications Commission. Average weekly listening time - which includes mornings, at work and while driving, the three points of the day when most people tune in - has fallen substantially from eight years ago, when Canadians averaged 20.5 hours of radio a week, the regulator said. "Since 1999, the overall per capita weekly radio listening levels decreased by almost two hours," the regulator said.

fonte: «Time with radio on the decline», Report on Business.com GRANT ROBERTSON, August 1, 2007