3.4.3.2

Menos norte-americanos a ouvir rádio

«There's a new survey available on Radio listening which was commissioned by American Media Services, a radio brokerage, engineering and developmental engineering firm in Charleston, South Carolina. (...) Given the various new media to receive music and news, a little more than one in four Americans (27 percent) said they are now listening to the radio less than they did five years ago. About half (51 percent) said their radio listening hasn't changed during the past five years, and 21 percent said they are now listening more. (...) The survey found that Americans rate radio as their primary source to learn about new music. When asked which ways they learn about new music, 63 percent said by listening to the radio. In comparison, 43 percent said it can be through talking with friends, 41 percent cited watching television, 24 percent cited reviews in newspapers or magazines, and 16 percent cited the internet. (...) The telephone survey of 1,008 Americans adults was conducted Aug. 11-13, 2006, by the national polling firm of GfK NOP of Princeton, N.J. The survey is considered accurate within plus or minus 3 percentage points.»

fonte: Survey: 50% Haven't Changed Radio Listening Habits in Past Five Years, RadioABout, From Corey Deitz,09/18/06

Audiência de rádio desce em França

Em, Janeiro de 2006:

«Few French national networks were spared pain in the 126,000 Médiamétrie national survey of radio listening conducted 31 October through 25 December 2005. Listening to all radio dropped to 83.7% of the French population over 13 years of age from 83.9% in November-December 2004. Time spent listening also dropped, year on year, to 174 average minutes from 177» (fonte: Follow the Media, Nasty Trends for French National Radio, Michael Hedges January 22, 2006)

em Março de 2005:

«Quoting Médiamétrie surveys accumulated since 1992, 42 million people use radio each day, increasing 16% in 13 years.  Listening is roughly split between in-home (54%) and out-of-home (46%).» (fonte: Follow the Media, Observatoire de la Radio: Intensité et attachement, Michael Hedges March 8, 2005)