Digitalização faz poupar no tempo consumido com meios de informação?

«For the first time since 1997 consumers spent less time with media in 2006 than they did the previous year, as media usage per person declined 0.5% to 3,530 hours, due to changing consumer behaviors and digital media efficiencies. This is according to data released by Veronis Suhler Stevenson (VSS), a private equity firm specializing in the media, communications, information and education industries.  (...) The drop in consumer media usage was driven by the continued migration of consumers to digital alternatives for news, information and entertainment, which require less time investment than their traditional media counterparts. For example, consumers typically watch broadcast or cable television at least 30 minutes per session while they spend as little as five to seven minutes viewing consumer-generated video clips online. »

fonte: «Research Reveals: US Consumer Media Usage Declines For The First Time In A Decade», Radio Ink, 08/08/07