O que é o primetime? O online...
«“The days of the ‘lineup’ are numbered,” Mr. Wolf said. In other words, with fewer viewers watching linear over-the-air television, networks can’t assume that a heavyweight lead-in like “Dancing With the Stars” will keep viewers watching all the way to the late local news, a pattern that has helped networks introduce new shows.
It may also mean that matching up programs becomes less important, or at least less potentially damaging. Last fall’s powerhouse Thursday at 9 p.m. match-up — ABC’s “Grey’s Anatomy” versus CBS’s “CSI” versus NBC’s “The Office” — was a scheduling move influenced by time-shifting. All three shows are popular among the young, upscale viewers who record and stream shows most often.
“I think that scheduling decision would have been a lot harder to make in a non-DVR world,” said a senior network executive who spoke on the condition of anonymity in order to be candid about the issue. “It would have been more of a zero-sum game then.”»
New York Times, In the Age of TiVo and Web Video, What Is Prime Time? Brain Stelter, 12/05/08
The Control-Variety-Choice architecture of TiVos/DVRs and the Internet, especially due to the growth of network television sites that offer shows like The Office and Lost whenever you want to see it.
We saw this in our Tech Poll IV in a new question that revealed that four of every ten Rockers now have a TiVo or DVR. The implications of this are obvious if you're in the TV business. But what if you're in radio?
At what point will "morning drive" not hold its traditional lead over all other dayparts (aside from PPM)? When will radio have a podcasting model that makes it convenient for fans of morning shows to be able to easily time-shift their listening? (And keep in mind that if a PPM respondent listens to a podcast within 7 days of its original airdate, it "counts" in the ratings.)
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