Características da radio pela net nos EUA:
(de acordo com o 2006 Network Radio Today report Arbitron)- Reaches 77 percent of American consumers in the 25 to 54 age group and nearly three-quarters of youths age 12 to 17 on a weekly basis;
Appeals to full-time working women, reaching 80 percent of this group weekly;
- Has increased in reach, with more than 129 million adults over 18 listening to radio in their cars each week, compared with the 93 million who listen at home;
- Reaches approximately three-quarters of college graduates each week and almost 58 million who report having attended “some college”; and
- Appeals to the US ethnic population, with nearly nine out of 10 black Americans age 12 and older, and approximately two-thirds of US Hispanics in the same age category listening to network radio each week.
“Network radio has the power to deliver to advertisers well-defined demographics and social-economic groups in all ranges,” said Bruce Supovitz, vice president, National Radio Services, Arbitron. “This medium offers advertisers one-stop access to this substantial national audience in a convenient and efficient manner.”»
Appeals to full-time working women, reaching 80 percent of this group weekly;
- Has increased in reach, with more than 129 million adults over 18 listening to radio in their cars each week, compared with the 93 million who listen at home;
- Reaches approximately three-quarters of college graduates each week and almost 58 million who report having attended “some college”; and
- Appeals to the US ethnic population, with nearly nine out of 10 black Americans age 12 and older, and approximately two-thirds of US Hispanics in the same age category listening to network radio each week.
“Network radio has the power to deliver to advertisers well-defined demographics and social-economic groups in all ranges,” said Bruce Supovitz, vice president, National Radio Services, Arbitron. “This medium offers advertisers one-stop access to this substantial national audience in a convenient and efficient manner.”»
Fonte: Radio INK, «Arbitron Releases Network Radio Today 2006 Edition», 7/10/06
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