Partilhar (a partir do exemplo do podcast)

« (...) music lovers and people with stories to tell were undeterred. They loaded their podcasts onto the Web, waiting to see who might listen. Podcasts proved once more the human passion to share culture through sound. In an atomized society in which personalized media technologies seem to narrow the possibility of a mass, shared experience, people of all ages still gravitate toward the corners of the media landscape that offer serendipity and community.» (Fisher, 2007: 317)