O que a rádio via satélite tem feito para entrar nos carros

excerto de uma entrevista ao presidente da iBiquity, Robert Struble, "If You Aren't Thinking Digital, You're Smokin' Dope" (04/11/05)
By Reed Bunzel, Editor-in-Chief 
 

"Still, terrestrial radio has a lot of ground to make up to equal what satellite has done.
Yes, but I don't begrudge the satellite guys. If I had their business model and their capital, I'd be doing the same thing. But satellite paid mightily to get in cars. They threw $400 million at GM; they also paid every single receiver manufacturer to develop the radios. Our approach and business model is much different. We don't have the dollars, or a subscription model where you give radios away. But we do have the ability to say, “This is the standard. This is AM and FM radio. This is approved by the FCC, and if you don't have this in your product line two or three years from now, you will be selling black and white TVs in the age of color.” Sure, a number of people will want to pay for radio, and that's fine. But the vast majority of the country - 94 percent of people - get free, over-the-air radio, and this is the new standard."