A relação entre a escuta de rádio e os LAD

- Quanto mais rádio se ouve menos música nos LAD (mp3)

«According to a new Bridge Ratings consumer study the number of songs stored on MP3 players varies by amount of weekly radio listening. The study found an inverse relationship among those consumers who spend less than the average amount of time per week listening to radio of any kind (terrestrial, satellite, internet).

According to the study of 2900 persons between 12 and 64 years of age, the average weekly radio listening is 34 hours per week. This includes listening to terrestrial, satellite and internet radio. Listeners who spend less than the average 34 hours a week with radio of any kind tend to have more songs on their digital music players. The average user of a high-capacity digital music device stores only 349 songs the study found. One in four players holds between 100 and 499 songs, while 25 percent have 500 songs stored on them. 59% of those surveyed said their digital music player holds fewer than 100 songs.

Light users of radio average 410 songs while average or heavier consumers of radio average 289 songs.

The Bridge Ratings study was conducted during July and August of this year.»

fonte: «New Bridge Study Examines Radio Listeners' MP3 Players», Bridge Ratings; tambem aqui.