A rádio privada no Canadá: um caso interessante

«It must be almost embarrassing to be a Canadian radio boss these days. As newspapers endure steep declines in readership and circulation and as conventional TV broadcasters face rising competition from specialty channels and the Internet, Canadian private radio -- the home of mediocre music, hot-blooded talk and crass jingles -- is prospering as never before. The trends are as solid as a classic rock play list: Nineteen of 20 Canadian adults listened to radio on a weekly basis last year, for a total of 532 million hours, the same number as in 2000. Advertising revenue for private radio hit $1.33-billion in 2005, and revenues are up 5.8% annually in the last decade. The bottom line is even better: Last year, private radio earned a cumulative 21 cents on the dollar before tax and interest -- 3.5 times the level in 1995. Advertisers who have in the past shunned radio now realize it is the one mass medium that has held its own on a local level amid the arrival of new technologies. (...)»

fonte: «Private radio keeps on trucking», National Post, Sean Silcoff, Thursday, December 07, 2006