Isto sim, é isto é que as rádios de música devem fazer
«Lincs FM will becomes the first radio station in the UK to launch an innovative new music download service, called Catch.
From tomorrow, listeners can text a five digit number while listening to the station. The station then sends back a text identifying the name of the artist and track currently being played.
A personalised web page is created where listeners can access a list of all their favourite music. They can download their chosen songs by entering their mobile phone number on the station's website.
The new service also includes a fully searchable online music store with access to over three million songs, while listeners can browse station playlists by show, hour or day and preview presenter recommendations.
Catch was founded in 2005 to work with radio stations by providing a mixture of free and paid services to listeners. Keith Briggs, Director of Operations and Presentation at Lincs FM said: “We are very excited at being the first station in the UK to roll out this service and we believe it’s something our listeners will get a lot of enjoyment from.”
Last year UBC Media launched a similar service named Cliq, whilst GCap also previously trailed a 'Hear it, Buy it, Burn it' service.»
fonte: «Lincs FM Catches Listeners Radio Today Industry News reported on Tuesday 11 March 2008.
«UBC Media plc (UBC:L) today announces that it is to name its Instant Music Buying Service ‘Cliq’. The service will allow consumers to instantly buy the music they like as they hear it on the radio. The system works by broadcasting, in a dedicated data channel, a real-time information service with track details and a “buy” button, alongside the radio station’s audio stream. Cliq is broadcasting in trial form on the digital service of Heart 106.2 in London and UBC is preparing to launch commercially later this year. The service currently operates on the ‘Lobster’ digital radio mobile phone available from Virgin Mobile.» «And don’t worry, if you’re a song or two behind, CLIQ gives you the option to buy not only the track being played on air but the recently played songs as well. As soon as you buy a song, it’s sent instantly to your very own online CLIQ account for you to download at your leisure; be that saving on to your PC or downloading on to your MP3 player.»
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