Audiências na net aumentam, mas não são medidas...

«The good news is that more and more terrestrial operators are providing streams of their AM and FM signals.  A recent J.P. Morgan analysis shows that broadcast stations are capturing a considerably larger share of overall Internet streaming.  It suggests that more than 20% is comprised of radio streams from CBS and Clear Channel stations.  Of all terrestrial broadcast streams, Clear Channel dominates 45% of this activity. On the one hand, this is good news because Internet audio is the way that AM/FM stations will find their way onto computers, and more importantly, phones, and Wi-Fi in vehicles. But the "meteor" side of the story is that broadcasters won't get full ratings credit for their streaming activity in Arbitron.  That's because most stations' streams aren't true simulcasts of their terrestrial signals because broadcast commercials cannot be carried on the streams.  Union/talent fees are at the center of this problem, necessitating stations to "fill" commercial clusters with all sorts of superfluous material (mostly unlistenable and clumsy, by the way). The bottom line is that sometime in 2007, Arbitron will very likely start reporting non-terrestrial listening (satellite, streaming, etc.), and a radio station's Internet stream will have to be listed separately.  It's not an "Arbitron thing," it's the way it has to be done in order for advertisers to truly get what they're paying for.»

fonte: «It's A Meteor!!!», Jacobs Blog, 16/01/07