A incapacidade da industria perceber o que está em causa

«(...) Clear Channel's John Hogan said "performance and capability is not our problem. Our problem is one of perception".
No.
Consolidators like Clear Channel but not limited to Clear Channel either just don't get it or they don't want us to get it.
1. They try to grow a business by cutting back.
2. They embrace the wrong technology (HD instead of mobile/Internet).
3. They have driven off the next generation -- have no clue what they want -- and think the problem is about perception. No one cares about perception -- they care about content and -- I might add -- how it is delivered. (...) I am convinced that as much as radio groups say they understand the Internet, they don't. It is a delivery system -- plain and simple. It needs content. One would think they would want to be in that business.»

fonte: Jerry del Colliano, Redefine Radio -- Don't Reinvent It 4/02/08 Inside Music Media