Dois mundos distintos: rádio on line e canais de streaming

Da leitura de mais um relatorio da JPMorgan sobre audiencias na net, o que mais impressiona é, por um lado, a incompatibilidade entre aquilo ali é designado por terresterial radio operators online (ou seja, a industria de rádio que tambem tem streaming) e os internet radio providers (canais de streaming neste giria) e o desinteresse destes por aqueles.  Ou seja, a industria de rádio não se interessou em lançar canais autonomos de streaming e as empresas que os têm tambem não pensam em emissão hertziana. (a excepção é a Last.Fm e a CBS)

Por curiosidade: «Terrestrial radio operators online include Beasley Broadcasting, CCU, CBS Radio & Last.fm, CDL, CXR, Educational Media Foundation, ETM, EMMS, Greater Media, Maranatha Broadcasting, Midwest Communications, NPR , Radio Disney, Radio One, Regent Communications, and Spanish Broadcasting, as well as the individual website metrics for wbal (HTV), wgn (TRB), and wtmx (Bonneville). Internet radio providers include, AOL Radio, Yahoo! Music, MSN Radio, Pandora.com, social.com, windowsmedia.com music, LIVE365.com, Accuradio, accutunes, BigRRadio, 181.fm, Lucksysevenradio.com, orsradio.com, Sky.fm, 1club.fm, di.fm, rock.com, 1.fm, gotradio.com, broadcasturban.net, and 202online.com. Also, getnetradio.com, and myclubradio.com, were included in all months until June 2007 when comScore stopped reporting their metrics.»

Table 4: Unique Visitors to Pure Play Internet Radio's Websites, Dec. 2007 vs. Nov. 2007

Unique visitors in thousands                   

Nov-07 Dec-07 Sequential Growth

Yahoo! Music 21,546 20,685 (4.0%)

Windowsmedia.com Music 3,721 4,086 9.8%

AOL Radio 3,353 3,680 9.7%

Pandora.com 3,774 3,957 4.9%

LIVE365.COM 905 1,069 18.2%

Social.fm 22 NM NM

Accuradio 154 NM NM

181.fm 231 351 51.5%

Luckysevenradio.com 280 173 (38.3%)