Arbitron cerca a Clear Channel e impõe o PPM

Depois da Clear Channel (o maior grupo de rádios dos EUA) ter dito que não concordava com os prazos de desenvolvimento do PPM, e ter iniciado um processo paralelo e concorrente à implantação do PPM, a Arbitron reage. Mantém o mesmo calendário, responde à proposta da Clear Channel e começa a mostrar a sua força: primeiro com múltiplas agências de puclicidade e agora com os concorrentes da Clear Channel. "Arbitron announced Spanish Broadcasting System has entered into a multi-year, multi-market agreement for Portable People Meter audience measurement services when deployed in its New York, Los Angeles, Chicago, San Francisco and Miami markets (...) This is the second announcement of a radio broadcaster signature on a contract for PPM ratings services (Beasley Broadcasting signed on 1/31). Arbitron has been working to secure a critical mass of stations and agencies to allow it to go forward with PPM". (Radio Business Report, «SBS signs for PPM», Volume 23, Issue 4, Monday Morning February 27th, 2006)