Há quem diga que a rádio está a convergir
A Autoridade britânica Ofcom diz que sim:
De acordo com o relatório "The Communications Market 2005", pág 35:
"2.1.2 Radio moves into the hands of the listeners
Radio, as we noted in our June 2004 Communications Market report, has been at the forefront of convergence. Radio services are available across a variety of platforms from digital television, to mobile phones and the internet, as well as more traditional radio sets. Since last year’s report, GMG’s ejazz.com has entered the radio-on-demand arena, while the BBC significantly extended and enhanced its “radio player” – the pioneer in the UK market. On-demand services are also provided to a greater or lesser extent by other stations (e.g. Xfm provides listeners with the opportunity to listen to archived sections of some of their shows). In addition, “podcasting” has meant listeners are increasingly able to download and listen to radio on their MP3 players, where and when they want. The BBC, by extending its download trial recently, is getting increasingly involved in this area.
Multimedia and interactivity are increasingly becoming part of radio. Emap’s Channel Hopper, the BT Livetime service (due to launch later in 2005) and GWR’s “Hear it, buy it burn it” service are examples of new ways in which traditional radio and radio spectrum are being used to deliver listener benefits, and ultimately additional revenue.
However, although products such as the Reciva internet radio (which utilises WiFi and broadband connections) are coming onto the market they are not common, and most radio listening remains broadcast rather than internet based. DAB digital radio is the only widely available digital platform currently offered in the UK that allows portable reception (although DRM, broadcast from mainland Europe into the UK may launch later in 2005). Sales of DAB sets received a major boost during 2004 with total cumulative sales almost trebling from the 470,000 set sales at the end of 2003 to 1.4 million, raising household penetration of DAB sets to 5% (Figures to the end of March 2005 show total sales to date of 1.5 million sets. Source: DRDB).
Usage of all of these innovative services is growing. The BBC announced in February 2005 that 4.4 million hours of listening was to its on-demand services, while for commercial radio stations, 8.3% of all listening was to digital-only stations (1) by the end of 2004.
(1) Including digital listening to analogue stations outside their analogue areas (Source: Rajar)
Já nas páginas 40/41 encontramos mais informação sobre a capacidade da rádio integrar outras plataformas:
“Continuing the trend reported in last year’s Communications Market, the radio industry continues to be at the forefront of convergence in the communications sector. This is happening in a number of ways:
• Radio listening is increasing on digital platforms – digital TV, the internet and DAB digital radio
• There is a move away from live radio consumption through the use of “listen again” Internet services, such as the BBC’s Radio Player, “podcasting” and DAB receivers with built in pause, rewind and recording facilities (the first such receiver, “The Bug” was launched during 2004)
• Multimedia services which complement existing radio programming and enable new revenue streams are being developed and are due to launch this summer. These new services will develop against the backdrop of increasing DAB take up in the UK, the digitisation of the AM bands in mainland Europe, and industry initiatives to protect digital rights”. "
0 comentarios