«Geração iPod» gosta de música clássica?

«Britain's iPod generation is becoming hooked on classical music with new figures revealing a huge surge in youngsters listening to radio station Classic FM. Driven by the success of film scores for blockbuster movies like Lord of the Rings and Harry Potter and determined efforts to sex-up the classical music industry, a section of Britain's youth appears to be tuning in to Mozart. The surprising figures revealed in the latest set of radio results show half a million under 15s are now tuning in to Classic FM each week, overturning the conceived wisdom that classical music is something people predominantly turn to in older age. Classic FM, which recently won the top award at Britain's radio oscars the Sony Radio Academy Awards last week, saw a massive 52 per cent increase in the number of under 15 listeners on the previous quarter. (...) Classic FM claims that a large number of children are also using the station as an accompaniment to their revision for school exams and homework as it helps them 'relax' and 'concentrate'. Figures are also boosted by youngsters learning musical instruments at school and those sitting music exams. The station's overall figures for the first quarter of 2007 of over six million listeners a week released yesterday by industry body Rajar, does not include under-15's. If they are included the station boasts 6.5 million listeners a week. The station has also been targeting younger listeners with two programme strands completely dedicated to children with Simon Bates during the morning school run at 8.10am and a kids request show at 3.45pm.»

fonte: «Ipod generation boosts classical music radio station by 500,000 listeners», Daily Mail, PAUL REVOIR 10th May 2007