A geração iPod e a rádio

"When I was growing up," says Chris Anderson, author of the new media bestseller, The Long Tail, "you had top 40 radio. Generation Y-ers are just not listening to top 40 radio. They’re not listening to radio at all." Anderson, at 45, is hardly over the hill, but the shift between how he consumed culture and how today’s teenagers consume, has been dramatic. In The Long Tail, Anderson charts how consumption of media has shifted from a world of narrow broadcast spectrum, few television and radio stations and a handful of newspapers to a world of seemingly limitless choice. As the costs of creating and distributing media have collapsed, we have gone from a world of a few hits to a world where even the most arcane content has a commercially-viable audience.

fonte: «The Impact of Digitalization», KPMG, 2007